Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too … Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the
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You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it. In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto
The post Jay Baer on “Generosity Marketing” and the Power of Business Podcasting appeared first on Copyblogger.
Let’s be clear: You need emotional appeal in your writing. Compelling stories keep readers on your website, and since you must discover their worldviews and understand their experiences so that you can serve them better, you’ll naturally learn about their emotional states. But when you communicate with your audience, you need to strike the right
The post Why Too Much Emotional Appeal in Your Copy Can Harm Your Credibility appeared first on Copyblogger.
Landing pages are bread and butter. Landing pages never stutter. Landing pages are rhyme and reason. Landing pages stay in season. See what I did there? Rhymes help make learning fun and easy. And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart
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On a recent trip to Las Vegas, I found myself observing many people who were dressed for their nights on the town as if they were starring in a movie or TV show about Vegas. They wore shiny faux-gold sunglasses at night (pretty sure they don’t do this at home). They left three or so […]
The post Become a Bigger You appeared first on chrisbrogan.com.
It’s no secret that I’m a tireless advocate for the creation of original content to fuel business growth. My next online project, however, is based on … curation. You read that right. I’m starting a new site, and the centerpiece of my content strategy will be locating and making sense of the smartest articles, audio,
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Here at Copyblogger Media, it’s safe to say that we’ve been in your shoes. As freelancers, consultants, content publishers, and small business owners … It’s in our DNA. Our founder, Brian Clark, was a recovering attorney in the mid 90s when he discovered the Internet and just knew he could make a living from it.
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The two biggest concerns for the average blogger are obscurity and sustainability. In other words … for the vast majority of us who set sail creating content online, we want to first develop an audience; and then, once we have an audience, we want to find a way to earn a living from our content.
The post How We Built Our Careers Online (And What You Can Learn From It) appeared first on Copyblogger.
The average blogger only has two concerns. The first is obscurity. She is a total stranger in a vast world loaded with people — unknown, inconspicuous, and insignificant. Odd, considering there are so many people online. But it’s a simple law: We all start at the bottom. One recent study discovered that the average British blogger
The post What You Need to Know to Make a Living as a Blogger Right Now appeared first on Copyblogger.
Solar panels hold a wealth of benefits, both for individuals and for the world at large. Economically, solar panels promise to lower the cost of electrical power. Environmentally, solar panels can give us cleaner power, sustainable power that will not require further damage to the environment. Solar power can reach remote areas. It can carry ...
Get Cash Fast!Before you get down to business online, you need to find the topic(s) and market(s) that can support that business. And, after answering your questions on digital sharecropping and content curation, that’s exactly what Brian and I get into on this week’s episode of Rainmaker FM. Listen in and check out the seven-part process for
The post 7 Ways to Find a Topical Market that Will Fuel Your Digital Commerce Business appeared first on Copyblogger.
Every business needs content. Not the bland, me-too nonsense that so often clutters up our in-boxes and feeds, but genuinely useful, interesting content. Content that lets a business stand out amid the clutter and noise. Content that moves prospects closer to a sale. Content that can become a powerful differentiator for your company. And increasingly,
The post What to Look for in a Professional Content Writer appeared first on Copyblogger.
When you have to create fresh topics for your blog each week, sometimes you just feel stuck. Or maybe you can’t nail down your unique selling proposition that sets your business apart from the competition. Perhaps you’re still wrestling with ideas for your email autoresponder series. All of these issues are completely normal for writers
The post This Simple Writing Trick Will Help You Overcome the Inertia of Perfectionism appeared first on Copyblogger.
I had the pleasure of interviewing Brandon Webb, CEO of Force 12 Media about many things: his writing, his web empire, his books, his view on ISIS, and a lot more. His background, such as it is, includes having run the US Navy SEAL sniper training program and training several of the world’s deadliest snipers. […]
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You may want to use solar energy at work or home, but you might not know very much about it. Do some research on the topic, and find reliable professionals who can help you with this project. Continue reading to learn more about solar energy. Be sure the solar energy system you choose can efficiently ...
The photo above is the Ellie Caulkins Opera House in Denver. It’s a world-class hall designed in the lyric style with acoustical excellence, state-of-the-art technology, and clean sight lines, and it’s the venue for our second annual live conference — Authority Rainmaker. We’re in the Super Early Bird phase of ticket sales, so I want
The post Check out the Lineup for Authority Rainmaker: Denver, May 13-15, 2015 appeared first on Copyblogger.
Lately, solar energy has become extremely popular for homeowners and businesses alike. What are the reasons that have kept you from getting on-board with solar energy? If you are interested in finding out what solar power can do for you, keep reading. In this article, we will share information about solar energy. When using solar ...
As has been our custom for years now, we don’t wait for the Friday after Thanksgiving to start offering you our best discounts on our best products. And today is the last day for this year’s Black Friday discount. In case you missed it on Monday, here is the offer: Until Friday, November 7, 2014
The post Last Day to Get Every WordPress Theme We Make (Now and in the Future) for One Crazy Low Price appeared first on Copyblogger.
I am fortunate to know people like Carey Lohrenz, the first female F14 combat pilot, who gave me the shirt in the picture above. She wrote a great book called Fearless Leadership, by the way, a Wall Street Journal bestseller about how to be a better personal leader and then how to lead others. She’s […]
The post You Need a Better Network appeared first on chrisbrogan.com.
In the latest episode of Rainmaker FM, Brian Clark and I talk about the big picture of digital commerce. Many of us are now familiar with platforms like Udemy and Skillshare, but in 2007 Copyblogger launched its first product, one that was aimed directly at the myth that people wouldn’t pay for digital content. A
The post The Crucial Starting Point For Building a Digital Commerce Business appeared first on Copyblogger.
You’ve probably heard how important email marketing is for your business, but do you know how it can specifically save you time and increase revenue? When I started AppSumo.com, it took me three months to get a special deal with a company to promote one of our sales. Then on the day of the sale,
The post How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies appeared first on Copyblogger.
Well isn’t this a pleasant surprise. After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode. Sure, Mr. Clark, I think we can make room for you in the schedule. Consider this a bonus fourth episode in
The post Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy appeared first on Copyblogger.
Are you one of the many folks out there who are thinking about using holiday downtime to launch their website and get a head start on 2015 (like a lawyer I spoke with last week)? Or are you, like me, planning to use the holidays to give a long-standing site the fresh, modern, mobile-responsive look
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