So … what exactly is a “showrunner” anyway? And what does it take to be a successful one? The Showrunner hosts Jerod Morris and Jon Nastor define the term and explain what separates successful Showrunners from all the rest. In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss: What essential lesson
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As an online entrepreneur, No Sidebar host Brian Gardner is learning just how crucial being agile is to running a successful business. There’s absolutely nothing wrong with being involved in a personal project — especially when you’re passionate about it — but continually keeping your audience in mind is always a good thing. Over the
The post Passion Projects, Clarity, and the Evolution of No Sidebar appeared first on Copyblogger.
Lots of people talk about “traffic,” but how can you attract more of the right people? How can you grow an audience of people you can help the most — people who will see success from using your products and services, and who will be long-term, loyal customers? In this episode of The Mainframe, hosts
The post Deadly Conversion Busters: Building a Targeted Audience appeared first on Copyblogger.
Here’s the thing: Your sentences don’t have to say much. They just have to say the right things. When you are trying to get people to respond to your articles, subscribe to your email newsletter, buy your products, or donate to your cause … you need to write seductive sentences. And you need to do
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Editor’s note: This post was originally published on June 29, 2011. We’re running it again today to honor DIY media and the endless possibilities for your business when you’ve built a loyal audience. Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re
The post What to Do When You Absolutely, Positively Must Know if Your Content Will Rock appeared first on Copyblogger.
In our culture, much is made of natural ability. But natural ability is nothing without grit. In fact, without grit, natural ability can actually be wasted. Recent science tells us that grit can accurately determine who will graduate from high school or West Point or even win a spelling bee. In other words, grit is
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Today’s guest on Hack the Entrepreneur is a freelancer turned agency owner and entrepreneur. His first introduction to working for himself was doing side-work after hours. Eventually, he was able to quit his job and freelance full-time. He expanded to a physical office and had 11 full-time, salaried employees with clients all over the world.
The post How to Avoid the ‘Idea of Entrepreneurship’ appeared first on Copyblogger.
Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or
The post How Not to Be a Dirty, Rotten Spammer appeared first on Copyblogger.
Sentences are pretty simple little things. Noun and predicate. So why do we screw them up with lame verbs? Good question. Even in the complex sentence, we still depend upon the noun, we still depend upon the verb. So those constructions better rock. And because the difference between a brilliant sentence and a bad sentence
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Prolific is a weak word to describe Authority Rainmaker 2015 keynote speaker Henry Rollins. In fact, most words fail to capture his many dimensions. In August of 1981, young Henry got his start, joining the seminal punk band Black Flag. Following the band’s breakup in 1986, he started 2.13.61, a record label and publishing company.
The post Here’s How Henry Rollins Writes (Slightly NSFW) appeared first on Copyblogger.
I’ve been teaching online courses for the last three or four years. When I started out, it was because Julien Smith told me that I ought to teach people how to create their own blog topics. That evolved into Blog Topics: The Master Class, and since then, I’ve launched a dozen or so more. Continue […]
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The folks at Blendtec sent me a Designer 725 super duper high tech smart blender. As a fitness and health guy, it’s a pretty cool thing to own. My parents own a competing brand of blender, and I’ve owned a much less expensive blender that I used to use to make smoothies until it died […]
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Have you ever wondered how prolific writers summon vast stores of creativity without seemingly breaking a sweat? The Writer Files host, Kelton Reid, would like to introduce you to a guest segment where he enlists the help of a neuroscientist to give us a tour of The Writer’s Brain. He has invited research scientist Michael
The post How Neuroscientist Michael Grybko Defines Creativity appeared first on Copyblogger.
Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, host Pamela Wilson invited three Copyblogger
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Listen to Search & Deploy host Loren Baker and Dennis Goedegebuure discuss content for marketplaces, the power of community and audience, and how that content helps attract links and interaction around e-commerce sites. In this 38-minute episode of Search & Deploy, Loren and Dennis talk about: Content for communities and content that is user-generated Tapping
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White space sounds like a design issue. So why should you, dear web writer, care? Because words matter. Imagine a statue. An aged bronze sculpture of a young girl, possibly eight years old, in a long dress. She stands about 50 inches … roughly four feet tall. Her head is cocked to the left, a
The post How the Perfect Article Is Framed by White Space appeared first on Copyblogger.
I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I’ve been a content marketer since 2004, even though we didn’t call it that back then. These days, I’m a Chief Content Officer —
The post What’s the Difference Between a Professional Writer and a Content Marketer? appeared first on Copyblogger.
The Pilot launch of The Showrunner Podcasting Course went live on Friday, April 24. On the eve of the launch, weary-eyed but still enthusiastic at 10:30 p.m., The Showrunner hosts, Jerod Morris and Jon Nastor, took a short break from course prep to hop on Skype and share a few thoughts about the power of
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The online education industry will rake in $107 billion in 2015. And with the sale of Lynda.com to LinkedIn for $1.5 billion, the commercial sector is leading and pulling away from traditional institutions in the “just in time” education market. People want online courses, and they’ll clearly pay for them. And if great content marketing
The post How Online Courses Accelerate Any Business Model appeared first on Copyblogger.
In 2009, today’s guest on Hack the Entrepreneur co-founded Loudpixel, a successful social analytics company, where she was also Director of Analytics. After many successful years, she realized it wasn’t quite what she wanted to be doing, so she made a change. Currently, she is an independent wedding and lifestyle photographer. In a market that
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What are you refraining from doing that could dramatically change your content? For your online business to produce your desired results, you may need rethink your strategy to provide the best experience for your target audience. If you think a task is too difficult, this might be the time to try it anyway. In this
The post ‘Try It from a Different Angle’ and 2 Other Game-Changing Editing Lessons from a Shoddy Vacuum appeared first on Copyblogger.
Fans of the Internet love to mock print magazines. They love to gloat and preen as the gate to Big Media’s kingdom has been thrown open — and the gatekeepers are torn from their thrones and tossed in the moat (the pockets of their blazers stuffed with rocks). We watch from a distance as the
The post The Print Magazine Hoax: 10 Overlooked Lessons on Writing Great Content appeared first on Copyblogger.
Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often. Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity. And when
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The people who work best with me are trying to grow their business. They may or may not be employees of some other company, but they want to grow their business, their part of the story. They are looking for next-level advantages. Continue Reading
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Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others. Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod
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The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic. We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end,
The post How Our Obsession With Greatness Kills the Ability to Do Good Work appeared first on Copyblogger.
Goodwill can be the difference between a happy, growing community and a declining audience where you get more unsubscribes than opt-ins. Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how goodwill works in your digital business, what you can do to generate more goodwill, and how to nurture it with your
The post Deadly Conversion Busters: How a Lack of Goodwill Could Be Hurting Your Authority appeared first on Copyblogger.
Links are hugely important for the web. In a macro, 30,000-foot way, links are the currency that help search engines evaluate the essence and quality of content. They help search engines determine the authority behind a web page. On a micro level, though, from the reader’s perspective, links also serve as one more of these
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As soon as I walked in the room, I could feel the energy of the audience. There was a palpable buzz of anticipation and excitement in the air. We were all waiting for Seth Godin to deliver the opening keynote at Copyblogger Media’s first-ever live event, Authority Intensive. Everyone was excited about Seth, but as
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The only people who don’t fail are people who don’t try anything outside of their comfort zones, which is no way to grow. So a certain amount of failure is not only okay, it’s desirable. But have we reached a point where we are now over-glorifying failure? The Lede hosts Jerod Morris and Demian Farnworth
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Today’s guest on Hack the Entrepreneur is a communicator, consultant, creator, and an entrepreneur. He is also a writer, speaker, and master audience builder. Originally from Chicago, he then moved to Nashville after graduating from college and spending a year traveling with his band. He has written four books, including his latest The Art of
The post Jeff Goins on Creating Amidst Chaos appeared first on Copyblogger.
Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business. How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product? And just what is Sonia’s evil ulterior
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Why bullet points? Like it or not, they keep people reading your blog posts, pages, articles, and copy like nothing else … In the online attention economy, studies show us that readers behave in very predictable ways. They’ll read the headline, the first sentence, they’ll scan the page, particularly the left-hand side of the page,
The post The Beginner’s Guide to Writing Bullet Points That Work appeared first on Copyblogger.
I promoted my business the wrong way for a long time. Just like many designers and artists, I focused on building my portfolio, posting my work around the web, and waiting for feedback. I quickly realized this approach wouldn’t take me very far. Why? Because that’s what everyone else does. And you’re assuming people who
The post A Simple Content Marketing Strategy for Creative Folks appeared first on Copyblogger.
Sometimes word nerds just need a place to talk shop, and that’s the intention of today’s episode of The Writer Files. Host Kelton Reid asked award-winning journalist Adam Skolnick to join him for a guest segment called “writer porn.” Adam is an award-winning, globetrotting travel journalist, which is kind of a rare thing these days.
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If you want your website’s About page to work, you have to answer one crucial question. And no, the question isn’t, “How many years have you been in business?” It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll
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The purpose of the subheadline is two-fold. Standing out to a reader is its first purpose. The second purpose is a little more complex. Imagine your average reader. She has fallen in love with your headline. It’s a good one. It’s a humdinger. And now she is scrolling down the page, evaluating whether or not
The post How to Create Exquisite Subheadlines appeared first on Copyblogger.
All businesses are in the media business, whether or not they acknowledge it (or like it). The Internet has rapidly changed how customers discover, research, and interact with companies. You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to
The post 5 Surprising Reasons Why Good Podcasts Fail to Get Noticed appeared first on Copyblogger.
I was asked by Lee Odden to contribute to an ebook that relates to the upcoming Authority Rainmaker conference. I would’ve said yes anyway, but they added to the story that Henry Rollins was going to be in this same ebook. Having read most of Henry’s books, to actually be on some other page in […]
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Join host Robert Bruce for the second episode of Allegorical … A simple story about one of the greatest hipsters who ever lived … and the reality behind the facade of his particular brand of cool. Listen to Allegorical No. 2 … Click Here to Listen toAllegorical on iTunes Click Here to Listen on Rainmaker.FM
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One day we’ll look back at this period in history as the big swindle known as social media marketing. But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.
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Today’s guest on Hack the Entrepreneur is an entrepreneur and an inventor who consistently earns millions of dollars licensing his ideas to companies like Disney, Nestlé, and Coca-Cola. He is not high-tech, but he knows how to take an idea and make it a global sensation very quickly. Before becoming a savvy inventor, he spent
The post How to Find a Multiplier Effect for Your Income appeared first on Copyblogger.
One of the hardest things for a writer to uncover is her voice, her style, her flair. Writers start to peel away from the crowd when they find their voice. That strong, distinctive voice that people easily recognize. But finding your writing voice is no easy task. Your voice is something that emerges over time
The post 4 Safe Ways to Find Your Writing Voice (and One Dangerous One) appeared first on Copyblogger.
How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize? Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the
The post A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson appeared first on Copyblogger.
Ever suffer from Impostor Syndrome? This is the feeling that no matter what external results you see, no matter how “expert” you become, you constantly doubt your own authority and ability. It’s funny, because the people I know who have the worst time with it are often the ones who are the best qualified. (While
The post The Cure for Impostor Syndrome and Other Crises of Confidence appeared first on Copyblogger.
I was the keynote speaker at Perry Drake’s UMSL digital marketing event last week. The room was a mix of agency people, business owners, and students. With that in mind, I asked them if they wanted to see what I speak about with businesses who are asking about how to use media and community to […]
The post Make Media that Serves appeared first on chrisbrogan.com.
You’ve been there, and I have too. It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site. You’re done. Finally! Except — and I hate to
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You may think that branding your podcast begins with the name and ends with your show art. Not so. There is so much more to it, and it’s vitally important that you get it right from the beginning. In the third episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss all of the
The post The Right Way to Approach Branding Your Podcast appeared first on Copyblogger.
In a world filled with ambitious online entrepreneurs, it’s time to jump ahead and learn how to produce your own podcast. Audio is a great way to create content and No Sidebar host Brian Gardner had never done it before. There was a mystery around it — almost taboo in his own mind — that
The post The No Sidebar Guide to DIY Podcasting appeared first on Copyblogger.
Are you trying too hard in your sales letters and landing pages? Which elements are hindering, rather than helping, your conversions? Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with
The post Deadly Conversion Busters: How to Make it Easier to Buy appeared first on Copyblogger.
So far, Rough Draft host Demian Farnworth has asked: Do you have the right strategy? Do you have the right technique? Today’s question is … Do you have the right knowledge? American theoretical physicist Richard P. Feynman said: Study hard what interests you the most in the most undisciplined, irreverent, and original manner possible. Demian
The post The Two Kinds of Knowledge Every Writer Needs appeared first on Copyblogger.
Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world. It can be a conversation — a cocktail party — or a content distribution channel. For some, it’s both. And more! Regardless of how we choose to use it, we naturally have to ask: What’s
The post The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices) appeared first on Copyblogger.
The Lede hosts Jerod Morris and Demian Farnworth thought they were all done talking about the concept of choosing yourself … but then Seth Godin commented and James Altucher reached out wanting to discuss further and clarify his position. So, they decided to record Choose Yourself Part 2. And why wouldn’t they? Altucher literally wrote
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Today’s guest on Hack the Entrepreneur is recognized as an unquestionable authority in the content strategy space, after having written her seminal article, “The Discipline of Content Strategy.” She is also one of the coolest, most passionate, and friendliest people you could ever hope to meet. Although host Jon Nastor doesn’t explicitly avoid discussing content
The post Kristina Halvorson on Starting Small, Thinking Big, and Becoming Unemployable appeared first on Copyblogger.
On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask. He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better. This isn’t a
The post How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque appeared first on Copyblogger.
Wrestling with a 2,000-word essay is not unlike birthing a calf. A life is at stake here. Your job is to make sure it survives. In Demian Farnworth’s experience, great writers have always been socially odd. They’ve resisted invitations to birthday parties from close relatives, pretended not to hear when people are talking to them,
The post The Crazy Thing Writers Do to Become Exceptional appeared first on Copyblogger.
In the movie Amadeus, the creatively frustrated composer Antonio Salieri discovers pages of Mozart’s original, handwritten compositions and remarks, with utter anguish: He had simply written down music already finished in his head. Page after page of it — as if he were just taking dictation. When it comes to writing, do any of us
The post Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System appeared first on Copyblogger.
Welcome to The Writer Files, a tour of the habits, habitats, and brains of renowned writers — from online content creators, to fictionists, journalists, entrepreneurs, and beyond. Great writing is more vital and in demand than it’s ever been. But sometimes writers get stuck — the right words don’t appear, we get distracted, or worse,
The post How Demian Farnworth (Copyblogger’s Chief Content Writer) Writes appeared first on Copyblogger.
Join host Robert Bruce for the first episode of Allegorical … A simple story about a writer, the writing life, and how he ignored the one thing about his craft that would give him everything he truly wanted. Listen to Allegorical No. 1 … Click Here to Listen toAllegorical on iTunes Click Here to Listen
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The world of marketing is being turned on its head. Instead of messaging that promises an experience, effective marketing must itself begin the experience. Does that make it “marketing” any longer? Or is it something else, something valued and sought after instead of avoided? The experience that any smart “marketer” must create is powered by
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Today’s guest on Hack the Entrepreneur is a social entrepreneur. About 10 years ago, she took some off-the-cuff advice that said, “you should build your career around three things you are passionate about.” For her, these three things are music, charity, and the environment. She is presently the founder of LSTN Headphones, a company with
The post Bridget Hilton on Building a Business Around Your Passions appeared first on Copyblogger.
After discovering that content marketing was the perfect fit for her online business, Editor-in-Chief host Stefanie Flaxman realized she had a lot of work to do. What was she going to write about? If Stefanie just copied what other freelance copy editors wrote about on their blogs or copied GrammarGirl, her writing wouldn’t stand out.
The post How to Write Not-to-Miss, Valuable, Unique Content appeared first on Copyblogger.
You don’t become an exceptional writer by galloping recklessly into the ring. There’s more to conquering obscurity and overcoming neglect. Four things, in fact. Rough Draft host Demian Farnworth always considered himself more lover than fighter. A soft-skinned, head-in-the-clouds poet. If he were a betting man, he’d put his money on the Internet. “Swallow up
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The Rainmaker Platform is only one year old, but it’s ready to turn pro. If you’re not familiar with Rainmaker, it’s the complete solution for building your online marketing and sales platform. With the Rainmaker Platform, you can: Create powerful, content-driven websites on your own domains. Build membership sites and online training courses. Sell digital
The post Unleash the Power of Rainmaker Platform Pro appeared first on Copyblogger.
You are standing in a booth. People are lined up, handing you money in exchange for a small book. This lasts, with little let up, for most of the day. At sundown, you tuck your money in a backpack and head home. This has been your life for the last two years. Business has been
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First off, I should be honest right up front: I lied. I’m definitely NOT going to give you 37 blog posts to stop writing. Instead, stop writing list posts just because you read somewhere that they’re good. We are TRASHING the opportunity to create great content marketing Attention gimmicks are just that. They earn us […]
The post 37 Blog Posts to Stop Writing – And What She Did Next Changed Everything appeared first on chrisbrogan.com.
Once you’ve decided that you want to be a showrunner, it’s time to decide what topic to podcast about. Join The Showrunner hosts, Jerod Morris and Jon Nastor, as they provide insight on how aspiring showrunners should choose their topics. Discover a few of the most important questions you should ask yourself to choose the
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Knowing how to position yourself is key to being successful. Those who get it right are great examples of what to do and what not to do. What would you do if you only had one shot at writing your social media bio — if you were limited to saying all that you wanted to
The post How Establishing an Online Persona Can Impact Your Business appeared first on Copyblogger.
What is the difference between products that sell every day, and products that fade into obscurity? Join The Mainframe hosts Tony Clark and Chris Garrett as they reveal how to build a perpetual sales system that will grow your online business — and it’s profitability — over the long term. In this episode of The
The post Building Your Evergreen Sales Machine appeared first on Copyblogger.
This episode is personal. Rough Draft host Demian Farnworth offers you something that helped him during one of his most difficult times as an online writer … It was in late September 2011. Occupy Wall Street was everywhere. And he longed to drop everything and join the movement because what he was doing at the
The post A Small Gift for Your Dark Days as an Obscure Writer appeared first on Copyblogger.
Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do.
The post The Savvy Marketer’s Checklist for Seductive Landing Pages appeared first on Copyblogger.
There is far more content available for consumption than time to consume it. That is not up for debate. But what is up for debate in this episode of The Lede is whether this idea of “content shock” is something to fear … or an opportunity. In this episode, the fourth in the Hero versus
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Today’s guest on Hack the Entrepreneur is an entrepreneur, artist, and the founder of SB Ink, a creative consultancy and agent of social change. She has worked with companies like Disney, Sharpie, Zappos, and SXSW. Using common sense, experience, and neuroscience, she is proving that to doodle is to ignite your whole mind. Today’s guest
The post Sunni Brown Explains How to Find Your Entrepreneurial Creative Essence appeared first on Copyblogger.
Some people are naturally productive. Naturally organized. Naturally get the important things done, every day. They have clean desks and rational calendars and earn the admiration of family and peers. Confessions of a Pink-Haired Marketer host Sonia Simone is not one of those people. The truth is, she considers herself a natural disaster. Left to
The post Productivity for Flakes, Head Cases, and Other Natural Disasters appeared first on Copyblogger.
As a writer, you should be swiping ideas nonstop. Stealing ideas nonstop. William S. Burroughs said, “All writing is in fact cut-ups. A collage of words read, heard, overheard.” Your content is going to be made up of all the resources you absorb. So it’s essential you research wide, and effortlessly capture those ideas. But
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My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence: Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value. Boiled down tighter: content, community, marketplace. The old saying about if the carpenter
The post Earn the Right to Sell appeared first on Copyblogger.
Listen — I remember what it was like. Working hard on writing the best content I could. Content that solved reader problems, was interesting to read, showed some personality, and furthered my business goals. Spending hours on posts that got nice attention from my small audience — but having trouble getting traction with a larger
The post 5 Ways to Get More of the Online Attention You Crave appeared first on Copyblogger.
Travel blogging has become a popular profession in recent years. When I started my blog in 2008, I only knew of a handful of dedicated travel bloggers. Now, there are thousands of people trying to make it in the industry. Last year’s travel blog conference, TBEX, had more than 1,200 attendees compared to 100 just
The post 7 Potent Tips for Creating a Travel Blog Unlike the Rest appeared first on Copyblogger.
A multitude of factors are converging to make now the perfect time to launch a podcast. But should you? In the first episode of The Showrunner, host Jerod Morris explains the factors contributing to the current podcasting boon and walks you through how to decide if you have what it takes to run a successful
The post Why Right Now Is the Perfect Time to Start Your Podcast appeared first on Copyblogger.
Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence. It happens. Here’s
The post 6 Proven Ways to Open an Article with a Bang appeared first on Copyblogger.
Today’s guest on Hack the Entrepreneur is the founder of The Improv Effect, a company that gives their clients a competitive edge, through creativity, collaboration, and effective communication. Her goal was to help businesses reach their full potential and she has successfully done this for global companies such as Groupon, Johnson & Johnson, The PGA
The post How to Turn What You Know Into a Business appeared first on Copyblogger.
What can digital media producers learn from “old” media and the people who’ve been creating it for decades? Almost everything. One of the recurring themes we talk about around Copyblogger Media is the critical importance of becoming the producer of your own media, building your own media asset, building your own audience. Why? On one
The post How to Become a Digital Media Showrunner appeared first on Copyblogger.
I’d like you to take a trip back with me for a moment to first grade. Specifically, when I got my first report card during my first marking period in first grade. Like both my mother and father before me, I received a certain comment in the miscellaneous section of my report card. I got
The post On Taking Responsibility for All of the Communication You Put Out Into the World appeared first on Copyblogger.
I was talking with my friend, Jake Thompson about a project we’re doing to send athletic clothes to some special needs athletes in Wichita East school ( the story is here and here). My friend, Angel is also helping out. Jake and I were discussing that service was a very important part of ownership. I […]
The post Money is PART of Value appeared first on chrisbrogan.com.
Let’s start with the basics. What is a curated email newsletter? Think Dave Pell’s Next Draft. Quartz’s Daily Brief. Peter Cooper’s Cooper Press. Brian Clark’s Further. Brian Gardner’s No Sidebar. Pamela Wilson’s Weekend Digest. Ryan Hanley’s The Sunday Seven. Jason Hirschhorn’s MediaREDEF. What do all of these email newsletters have in common? They all sift
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Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us. It’s our job to learn how it works, and then learn to be smart about working with its nature. In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has
The post 8 Harsh Truths about Social Media (and 1 Pretty Awesome One) appeared first on Copyblogger.
In this episode of Rough Draft, host Demian Farnworth wants to put some teeth to the things he has been teaching. Some substance behind my claims. He’ll present four research studies you should know about. They’ll help you understand the true state of what it means to write online. But Demian needs to warn you:
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You know the drill: another day, another piece of content to connect with your audience. You churn out post after post, social media update after social media update — typing, typing, typing all the way, all day. It reminds me of that classic Dunkin’ Donuts commercial, “Time to make the donuts.” We are all like
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